Q3 2024 VR/AR Industry Sales Tracking Report

Source: Wellsenn XR

On November 4, Wellsenn XR released its series of reports tracking sales in the VR/AR industry. The report shows that global VR sales reached 1.18 million units in Q3 2024, representing a year-on-year decline of 5%.

The main reason for the sales drop in the third quarter is attributed to a decline in sales of the Sony PS VR2 and Quest 2. Cumulative sales of the Sony PS VR2 in Q3 amounted to 96,000 units. In the same period last year, the PS VR2 had just launched and sold 200,000 units, marking a year-on-year decline of 52%. Meta's sales in the third quarter were stable at 850,000 units compared to the same period last year, with the Quest 2 primarily in the clearance phase. The decline in numbers was offset by the Quest 3, indicating stability in Meta's overall market share.

In Q3, Apple’s Vision Pro sold 60,000 units, showing a gradual decrease in sales.

It is expected that global sales will reach 7.74 million units in 2024, a 3% increase from 2023. The VR market is projected to reverse the sales decline trends of the past two years and return to growth, although the VR industry is still expected to experience relatively low sales in the next couple of years. 

Global AR sales in Q3 2024 were 106,000 units, a year-on-year decline of 4%. The overall market remained subdued this quarter due to a downturn in consumer spending, leading AR manufacturers to reduce their channel promotion efforts. Traditional B2B demand for AR glasses is gradually shrinking, and the rise of non-display AI smart glasses has also contributed to the overall weak sales performance.

For 2024, global AR sales are expected to reach 510,000 units, remaining roughly flat. Growth in BB viewing glasses has encountered bottlenecks, and the light guide information display glasses have failed to sustain momentum, posing challenges for the AR market in 2024.